I’m sure you’ve heard it by now, but as everybody is asking me about it I feel like I should drop a quick post on it so that they know yup, I heard about it.
Squaw, a mountain for which I’ve lusted after a season pass to for years, will officially cut their pass prices by up to $1k! They are calling these passes the “50/60 Pass” in honor of the 60th anniversary of the resort AND the 5oth anniversary of Squaw hosting the 1960 Olympics. Of course the economy and the fact that most (all?) the other Tahoe resorts have a similarly priced pass had nothing to do with this decision. More than one Squaw local has commented (with a smile and sparkly eyes) on how empty the resort has been this year, probably due to the economy, though I sure didn’t notice any lack of crowds two Thursdays ago. I guess powder days > economic downturn. That or everyone up there was unemployed and trying to cheer themselves up.
Summary of the pass options below.
Bronze: $369
Valid 7 days a week beginning November 20, 2009
* Not valid:
o Saturdays from December 27, 2009-February 28, 2010 (uhh…no Saturdays for two months=good deal for locals, bad deal for anyone else)
o December 27, 2009-January 3, 2010
o January 16-17, 2010
o February 13-14, 2010
* Includes FREE night skiing/riding
Silver: $469
Valid 7 days a week beginning November 20, 2009
* Not valid:
o December 27, 2009-January 2, 2010
o January 16-17, 2010
o February 13-14, 2010
* Includes FREE night skiing/riding
Gold: $949
Valid 7 days a week beginning November 20 through the end of the season
Perks include:
* 4 vouchers for $20 off an Adult All Day lift ticket
* 4 FREE Adult group lessons
* 15% off Squaw Valley retail purchases
* Hosted passholder party
* Summer Cable Car with purchase by May 11
Platinum: $1499 (nobody notified Squaw’s marketing dept that Platinum isn’t actually the color of an Olympic medal)
Not that it matters, if you’re looking at the Platinum pass you’re probably not looking for information on their reduced pass prices.
Valid 7 days a week beginning November 20 through the end of the season
Perks include:
* Invitation to 1 early up date per month
* Access to Squaw out of bounds program
* Ski with Jonny Moseley dates
* 2 complimentary Adult All Day lift tickets
* 10 FREE Adult group lessons
* Hosted passholder party
* 20% off Squaw Valley retail purchases
* FREE 10 Wax Card
* 4 vouchers for $20 off an Adult All Day lift ticket
* Summer Cable Car with purchase by May 11
Of all of those I’d have to say the silver rubs my rhubarb in the right way and looks like a solid deal as you don’t want to be near Tahoe near any of those holidays anyways unless you like massive crowds and 6+ hour drives back to the Bay. If I were planning on staying in these parts I’d take a good long look at the Silver pass, but I’m hoping for a pass to Crystal Mountain for the first time in over 10 years.
Also, if you’re reading this, it’s worth thinking hard about your local shop and your purchase habits. If the economy is hitting well capitalized (I’m assuming) businesses like Squaw how do you think your local shop is doing? Will they still be in biz after you go in to try on a pair of boots, only to order them online for $20 cheaper? I know that nobody is made of money, and by all means if you are finding something for a few hundred cheaper I don’t blame you for ordering online, but in the grand scheme of things is $20 going to affect your day-to-day? Cut three lattes and a beer out of your week and you’re there. Also, it’s worth giving your local shop a chance to match a price you find online. Afterall, if you keep going in to try things on and leaving with nothing they won’t be there for you to try things on in the future. /rant




