RSS FeedGolden Gate capital won the auction for Eddie Bauer’s assets. Winning bid: $286 million. No mention as to what effect this will have on their newly launched (possibly newly closed) line, First Ascent, that was supposed to get EB back to their roots and start to distance them from just being another khaki retailer at [...]
Posts Tagged ‘Eddie Bauer’
Sooo…about that lifetime warranty (aka First Ascent becomes Last Descent?)
June 17th, 2009 
Justin Was that my lifetime or yours Eddie Bauer? And yes, I realize that Chapter 11 is far different than closing up shop, but it’d be hard to believe any potential acquirer will be spending the money to build a new brand (First Ascent) in lieu of just rolling with the marginalized, made in China mall [...]
First Ascent team reaches Everest summit
May 19th, 2009 Justin Looks like the First Ascent team reached the summit of Everest today. Congrats to them, as that’s a burly achievement and chosen suffering at it’s finest. You can follow their every foostep an rib breaking cough at their blog here. It remains to be seen if First Ascent is an authentic attempt by EB to [...]
Eddie Bauer’s new “First Ascent” line
April 8th, 2009 Justin Just came across this today, Eddie Bauer’s First Ascent. Interesting stuff as maybe, juuuust maybe, it means that Eddie Bauer is going back to it’s roots (though not going so far as to manufacturing in the USA…) and actually trying to put out quality outdoor gear again. First thought: Sweet, a potential source of outdoor [...]
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Tags: backcountry, Eddie Bauer, First Ascent, ski, skiing, snowboard, snowboarding 
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